According to a survey on purchasing decision among consumers in Indonesia conducted in August 2022, 80 percent of respondents bought consumer electronics products because of social media influence. The same survey found that social media had a significant influence on millennials' purchase decisions.
Influence of social media on purchase decisions in Indonesia as of August 2022, by category
Survey question: "Think about the purchase you have made in the following categories over the past three months. Were you influenced toward a certain brand by a post on social media in the following categories?"
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McKinsey & Company. (October 17, 2022). Influence of social media on purchase decisions in Indonesia as of August 2022, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company. "Influence of social media on purchase decisions in Indonesia as of August 2022, by category." Chart. October 17, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company. (2022). Influence of social media on purchase decisions in Indonesia as of August 2022, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company. "Influence of Social Media on Purchase Decisions in Indonesia as of August 2022, by Category." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
McKinsey & Company, Influence of social media on purchase decisions in Indonesia as of August 2022, by category Statista, https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/ (last visited December 22, 2024)
Influence of social media on purchase decisions in Indonesia as of August 2022, by category [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1370310/indonesia-social-media-impact-on-consumption-by-category/
